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World Sweet World is a new quarterly alt-indie DIY/MIY/Lifestyle magazine aimed at the growing number of design-smart kiwis returning to a more sustainable and home-made lifestyle. They want their living environment to reflect their creativity. They have an individual take on life, value the environment highly and just enjoy making stuff.

World Sweet World is a swapmeet of ideas and inspiration. We publish fun, inspiring "how to" projects, along with feature articles and invite our readers to participate in creating content and providing feedback. The tone of the magazine is down-to-earth, friendly and informal. While it is a niche magazine, World Sweet World has wide appeal in a country which prides itself both in creativity and environmental awareness. The international 2008 trendwatching.com report identifies MIY and ECO-ICONIC (eco-friendly goods and services sporting bold, iconic design), as key trends for this year (www.trendwatching.com/briefing/). This indicates a growing market for World Sweet World Magazine.

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